E-commerce Redesign
This project involved a complete overhaul of the user experience for a major e-commerce platform. The goal was to streamline the purchasing process and improve overall user satisfaction.
UI DesignUX ResearchPrototyping
Challenges
- Complex product catalog with thousands of items
- High cart abandonment rate
- Confusing navigation structure
Solutions
- Implemented an intuitive category structure and search functionality
- Redesigned the checkout process to reduce steps and friction
- Created a responsive design to improve mobile user experience